White Rapper Mac Miller is a marketing and promotional genius who used Twitter and Facebook to blow up and make the world take notice.  Nearly 2 million followers on Twitter and more than 47 million hits per music video on youtube!  Mac has a new album out and Tweets newest music video to his followers, while talking about life, fashion, and music. Forbes.com interviewed him back in December.  Check it out below…


Mac Miller @MacMiller

Mac MillerBack on the east coast.

Mac Miller @MacMiller

Mac MillerYou got no idea what it’s like to be me. Don’t think you could even fathom the situation.

5:01 AM – 14 Feb 12 via web · Details

@PalermoStone lol swaggin. naw man i’m not headed home yet. i’ll let you know when i do, u can drive ya ass over

Mac Miller @MacMiller

My life is in there… instagr.am/p/G_P3MQQa7m/

Mac Miller @MacMiller

World Premiere – @MacMiller x MC Melodee @LaMelodia “Genius” prod by @CookinSoul youtu.be/NX_mkpaCQGo?hd… #Internationalcollabo

@mikewaxx @MrMilkshakes i dont fuck around with fashion. motherfuckers will get murked for an illroots jacket

@MacMiller‘s youtube page is almost at 300k subscribers and hit 1/4th a billion views treejtv.com subscribe!

12/19/2011 @ 11:51AM |68,123 views

Mac Miller: Indie Music’s Savior?

19-year-old Mac Miller in the Forbes Galleries.

At first glance, Mac Miller would appear unlikely to have a secret interest in art conservation. The 19-year-old rapper slouches into the Forbes Galleries sporting a pair of camouflage pants, a backwards baseball cap and what seems to be a week’s worth of facial hair. Upon noticing the Salvador Dali painting on the wall by the door, though, he suddenly snaps into curator mode.

“This is an original Salvador Dali painting? Who uses this room? Wait, so they just have a Salvador Dali painting here, and no one is ever in here?” He pulls out his iPhone to snap a picture. “If I had a Salvador Dali painting, I would cuddle it to sleep.”

Almost as unexpected as Miller’s interest in fine art is his rapid rise—and accompanying role as a possible savior of independent music. In November, the Pittsburgh-born rhymester released his debut album Blue Slide Park through indie label Rostrum Records; it sold 144,000 copies in its opening week and became the first indie album to top the charts since 1995. The success earned him a spot in the music section of FORBES’ first-ever 30 Under 30 list.

“I flood the internet with what I feel is quality content,” says Miller, settled into a cushy red chair opposite the Dali. “I’m just looking for creative ways to get all that content out there. And just being reachable. Not necessarily sitting there and responding every tweet or every fan, but being a symbol of someone who doesn’t think that [he’s] anymore more special than anyone else.”

Adds Rostrum Records founder Benjy Grinberg: “He’s relentless … If he’s not doing a show, he’s in the studio writing music. If he’s not in the studio, it’s because he’s doing an interview or coming up with merch ideas.”

The buzz is there, and the money is starting to roll in. Miller played over 200 shows in 2011, grossing an average of $40,000 per night. He expects to play almost as many shows in 2012, and his nightly rate is now approaching $150,000. Miller also rakes in tens of thousands per night in merchandise sales, thanks largely to the wealthy suburban high school and college students who are the primary consumers of his music.

And unlike Pittsburgh pal Wiz Khalifa, who signed a multiple rights deal with Atlantic Records that calls for him to hand over a slice of all revenues to the company, Miller is still fully independent. He doesn’t enjoy some of the perks that often come with a major label deal—like the ability to tap into a broader publicity network and get favored status from radio stations—but he’s already connected, directly through Twitter, to his massive fan base.

“With Mac, we’ve proven that we—and other independent artists—can sell records by ourselves,” says Grinberg. “It just depends on how far we want to take it alone. We haven’t seen the ceiling yet.”